Arnold Palmer Takes a Swing at Positioning His Brand for Future – AdAge.com
Filed in Golfing News on Dec.05, 2011
 AdAge.com |
Arnold Palmer Takes a Swing at Positioning His Brand for Future
AdAge.com Now the 82-year-old golfing legend is out to make sure his dynasty outlasts him. Arnold Palmer Enterprises, which houses marketing ventures from wine to sunscreen, is in the midst of a branding review with the aim of reaching a generation of fans who … |
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